If you asked most business owners why their content marketing isn’t working, they’d point to the same culprits. Not enough time. Not enough budget. Not the right person on staff. Those aren’t wrong answers. But they’re not the real one. After 20 years building content marketing strategy for small businesses and large organizations alike, I’ve […]
Author Archives: Don C
Most businesses think their content problem is a volume problem. Post more. Be on more platforms. Hire someone to keep the blog alive. It’s rarely a volume problem. It’s almost always a strategy problem. After two decades watching businesses invest real time and money into content that didn’t move the needle, I’ve learned to recognize […]