The Situation
Your Marketing Person is Executing. But Are They Working From a Real Strategy?
You have someone handling content. The problem isn’t capability, it’s direction. Without a real strategy, even a good marketing person is guessing.
An agency wants $4,000 a month. A freelancer wants $150 an hour. ChatGPT gives you something that could belong to any company on earth.
None of them solve the actual problem: you need a real strategy. A real plan, built for your specific business, that your team can execute this week.
The Agency Trap
Monthly retainers starting at $3,500. Build for clients with marketing teams, not for a founder wearing six hats.
The Freelancer Gamble
$150 an hour with no guarantee the strategy they hand you fits your stage or your budget.
The AI Loop
Unreviewed AI output that sounds smart and says nothing specific. Generic by design so you spend time you don’t have editing and prompting.
This is built for you if:
- You have a marketing person or small team who’s capable of executing, but they’re running without a real strategy.
- You’ve been paying for content support and aren’t sure what direction it’s actually pointed in.
- The last strategy you paid for was generic, expensive, or never got executed.
THIS PROBABLY ISN’T FOR YOU IF:
- You’re a solo operator with no one to hand work off to and no budget to act on a plan.
- You’re looking for someone to execute the content, not just the strategy.
The Blueprint
A Full Content Marketing Plan. Custom-Built. Human-Verified. $297.
Not a template. Not a tool. A complete strategy document, specific to your business, your audience, and what you can actually execute.
Channel Roadmap
The 2-3 channels that make sense for your stage. Not all of them. The right ones.
90-Day Content Calendar
Week-by-week topics, formats, and posting cadence, mapped to your actual goals.
SEO Starter Pack
10 target keywords with search intent labels for your niche. Where real people are actually looking.
Quick Wins List
5 pieces of content you can create this week. Zero budget required.
How It Works
Three Steps. 48 Hours.
Step 1 – You fill out a 15 minute intake form
Tell us about your business, goals, audience, and what you’ve tried before. The more specific you are, the better your plan. Pro tip: Don’t skip the optional questions!
Step 2 – We build your custom plan
Your inputs go through our AI production system, which generates a fully custom Blueprint. No generic templates. Every section is built from what you told us.
Step 3 – A human strategist reviews it
Before delivery, a real strategist reads the full Blueprint and adds their commentary. These are the observations that AI can produce but not judge. Your plan arrives in 48 hours as a PDF and editable Google Doc ready to hand off to your team.
What Clients Say
I’ve been, ‘about to do content marketing’ for two years. This plan made it so clear what I should do I actually started the same day I received it.
J.M., SaaS Founder
I was skeptical that an under $300 plan would get me anything useful. The strategist review note alone was worth the price. It called out exactly what I’d been doing wrong.
K.R., e-Commerce owner
Sent the intake form on a Tuesday. Had a completed strategy in my inbox Thursday morning. I’ve paid consultants $2k for less useful info.
T.L., Managing Partner Real Estate Firm
Less than 48 hours and I had a plan to give our marketing person. She’s thrilled with the direction and I’m happy with the price.
B.D., Owner, Engineering Design Firm
I posted what I thought was great content inconsistently for years. In less than 2 days I had a plan and an approach to make my social media posts intentional.
A.F., Co-owner, Retail Shop
This plan put a spotlight on what we’d been missing and gave us direction for our marketing team to punch above their weight.
M.M., COO, Manufacturing
fair questions
You’re Wondering If This Is Too Good To Be True.
It isn’t. It’s just a different model. AI does the heavy lifting at scale, a human makes sure it’s actually good, and you get the result without the agency overhead.
Can't I just do this myself with ChatGPT?
You can. The same way you could represent yourself in court. The question isn’t whether AI can produce output. It’s whether unreviewed AI output, built without a structured intake process and a human strategist’s judgement, is worth acting on. Most isn’t.
Is this actually custom, or is it a template with my name on it?
Your inputs are the source material. The AI generates every section from what you submitted. No two Blueprints are identical.
What if I don't love it
Tell us. If the Blueprint doesn’t address what you submitted in your intake form, we’ll revise it. We’re not in the business of delivering plans people don’t use.
Who is the human strategist?
Don C., and he’s a career marketer with direct marketing experience at AOL, a ten year run building and managing his own inbound and content marketing agency, and a background leading B2B content teams for large international firms. He’s no Billy Shakespeare, but he has been to The Globe Theatre.
What happens after I pay?
You’ll receive a link to the intake form immediately. Once you submit, your Blueprint is in production. Delivery in 48 hours via Google Doc and PDF.
Do you get better results for certain industries?
The Blueprint works best for businesses where content marketing is a realistic customer acquisition channel, which is most of them. That said, we’ve seen particularly strong results for service-based businesses, professional practices, e-commerce brands, and B2B companies where trust-building content moves buyers. If you’re in a highly regulated industry with tight compliance constraints, we’ll note that in your plan and work within it, not around it.
What happens after I execute my 90-day plan?
You’ll know more about what’s working than most businesses learn in a year. At that point, the smartest move is a refresh: updated channels, new content pillars based on what actually resonated, and a second 90-day calendar built on real performance data rather than assumptions. That’s exactly what the Monthly Refresh tier is designed for (coming soon).
What if my business is brand new and I don't have much to share yet?
Early-stage is actually one of the best times to get a Blueprint, before you’ve spent six months on the wrong channels. You don’t need an existing audience or a content history. You need a clear picture of who you’re trying to reach and what you want them to do. The intake form is built to surface that, even if your business is three weeks old.
one flat fee
Less Than One Hour of Agency Time
Investment
$3,500-$5,000/mo
$150/hr
$0-$50/mo
$297 flat
Custom to you?
Sometimes
Yes
No
Yes
Human review?
Yes
Yes
No
Yes
48 hour Delivery?
No (weeks)
No (days to weeks)
Instant (unreviewed)
Yes
One-time. No subscription. Delivered in 48 hours as PDF + editable Google Doc.
You fill out a form. We build the plan. A human checks it. Done.