Tell Me About Your Content

No calls required. Just a few questions and a real, specific answer back.

Services

Three ways to work together. No packaged SKU, no public price list, just the option that fits where you are.

How it works, in three steps

  1. Fill out a short form. Tell me about your business and what isn’t working.
  2. I build your plan. No calls, no meetings, just the work, done by me.
  3. You get it back, ready to use, explained in plain language, not marketer-speak.

Content Audit

Know exactly what’s working, and what’s just taking up space.

I go through your current content, the blog nobody’s updated since spring, the About page written in someone else’s voice, the social posts that never landed, and tell you plainly what to keep, cut, or rebuild. You get a short, specific report, not a slide deck full of frameworks.

Best for owners who suspect their content isn’t working but can’t quite say why.

Brand Voice Guide

The voice behind everything you publish, written down once so you stop guessing.

Most small businesses don’t have a voice problem, they have a consistency problem. You fill out a short questionnaire and send over what you’ve already written, the About page, old posts, emails that sound like you, and I build a short, usable guide from it: how you sound, what you’d never say, and how to write like you even on a rushed Tuesday.

Best for owners tired of every piece of content sounding like it came from a different person.

The Content Playbook

Everything, mapped out for you to run without me.

This combines the audit and the voice guide, then adds the piece neither one covers on its own: a 30/60/90 day plan that spells out exactly what to publish, in what order, and why. You walk away with the full picture and a way to execute it, on your own or with whoever handles content for you, no retainer required.

Best for owners who want the complete picture once, not a monthly bill.

Is This a Good Fit?

This is probably a good fit if:

  • You’re a small business owner who writes your own content, or wants to, but knows it’s inconsistent
  • You want a specific plan you can run yourself, not a strategy deck full of frameworks
  • You don’t have an in-house marketer, so plain language actually matters to you
  • You’d rather pay once for a fixed-scope deliverable than sign up for a monthly retainer
  • You’re comfortable working async, by form and email, rather than scheduling calls

THIS IS PROBABLY NOT A GOOD FIT IF:

  • You want an agency to run your content calendar and post on your behalf month over month
  • You need live strategy sessions, workshops, or multiple rounds of stakeholder review
  • You’re looking for help beyond content and brand voice, paid ads, technical SEO, web design, and the like
  • You’re comparing options mainly on price and want the lowest bid to win
  • You need an open-ended scope or unlimited revisions; every engagement here has a defined start and end

About Me and Much Ado About Content

I didn’t start in marketing. I started as an English major, which meant four years of being told that word choice matters more than word count, a lesson that’s held up better than most of what I learned after.

The Army came next, and it taught me the part English class doesn’t: how to write and think under a deadline that doesn’t move for anyone. Then America Online, where I moved through operations and marketing roles fast enough to learn a business from the inside, not just from a brief.

I left to start my own inbound marketing agency, which is its own education. When it’s your name on the invoice, you learn fast which advice is real and which is theory. That agency is where I first built the muscle this practice runs on: strategy that has to work, not just sound good in a pitch.

These days I lead B2B marketing for a living, which keeps me sharp on what’s actually changing in the field, not what changed five years ago. Much Ado About Content is where all of that lands, the English major’s ear, the Army’s discipline, the agency founder’s practicality, the current B2B playbook, applied to small businesses that deserve the same rigor without the enterprise price tag or timeline.

How The Work Actually Gets Made

Here’s the honest version, since I’d rather tell you than have you wonder.

I write every strategy, edit every draft, and sign off on everything that reaches you. I also use a set of AI prompts I’ve built, tested, and keep refining, the same way a contractor keeps a toolbox current. Those prompts help me move faster on first drafts and rough plans. They don’t replace judgment, and they never reach you without a person, me, reading and rewriting what comes out the other side.

That AI layer does double duty. After 20-plus years in marketing, jargon has a way of sneaking into a first draft without me noticing it, agency shorthand, funnel language, the kind of phrase that means something to me and nothing to you. Part of what those prompts are tuned for is catching that and translating it back into plain language before anything reaches you. It’s one more pass on the work, not a substitute for it.

If that sounds like a small thing to mention, it isn’t. A lot of what gets sold as “content strategy” right now is AI output with a human name attached and nobody saying so out loud. I’d rather you know exactly how this gets built and choose to work with me anyway.

What Clients Say

I’ve been, ‘about to do content marketing’ for two years. This plan made it so clear what I should do I actually started the same day I received it.

J.M., SaaS Founder

I posted what I thought was great content inconsistently for years. In less than 2 days I had a plan and an approach to make my social media posts intentional.

A.F., Co-owner, Retail Shop

This plan put a spotlight on what we’d been missing and gave us direction for our marketing team to punch above their weight.

M.M., COO, Manufacturing

Why owners work with me this way

  • Everything moves by email or a short async note, not a calendar full of calls eating into your day.
  • You get a fixed-scope, fixed-price deliverable, so you know the full cost before anything starts. No retainer, no upsell waiting at the end.
  • No packaged one-size product. Every engagement starts with the actual state of your content, not a template.
  • Direct access to the person doing the work. No account manager standing between you and the writer.
  • No jargon. After 20-plus years in marketing, I know exactly how easily insider language sneaks in, so everything gets a plain-language pass before it reaches you.
Can't I just do this myself with ChatGPT?

You can. The same way you could represent yourself in court. The question isn’t whether AI can produce output. It’s whether unreviewed AI output, built without a structured intake process and a human strategist’s judgement, is worth acting on. Most isn’t.

Your inputs are the source material. I use my experience and know-how and then have AI help with research and the “look” of the final deliverables. No two Blueprints are identical.

Don C., and he’s a career marketer with direct marketing experience at AOL, a ten year run building and managing his own inbound and content marketing agency, and a background leading B2B content teams for large international firms. He’s no Billy Shakespeare, but he has been to The Globe Theatre.

You’ll receive a link to the intake form immediately. Once you submit, I get to work and your plan is in production.

My work is best suited for businesses where content marketing is a realistic customer acquisition channel, which is most of them. That said, I’ve seen particularly strong results for service-based businesses, professional practices, e-commerce brands, and B2B companies where trust-building content moves buyers. If you’re in a highly regulated industry with tight compliance constraints, I’ll note that in your plan and work within it, not around it.

Early-stage is actually one of the best times to start, before you’ve spent six months on the wrong channels. You don’t need an existing audience or a content history. You need a clear picture of who you’re trying to reach and what you want them to do. The intake form is built to surface that, even if your business is three weeks old.

 

Tell Me About Your Content

A few questions is all it takes to start. No sales call, no calendar invite, just a short form and a real, specific answer back from me, usually within a couple of days.

Tell Me About Your Content